Strategically position your property so that it closes faster and for the highest price.
Thinking about selling?
This abridged guide walks you through selling your home, from listing to closing, including how our team handles the complicated details behind the scenes.
Ready for the full guide or have questions about selling? Fill out the form below and we'll be in touch as soon as possible.
PROVEN RESULTS & RANKINGS
Small Team by Sales Volume in New York | RealTrends Verified 2022 and 2024
Individual – Top 1000 Real Estate Professionals by Sales Volume in New York | RealTrends / WSJ 2018
Seller Timeline
(At A Glance)
Plan and price
You clarify why you are selling, when you need to be closed, and what you want to walk away with. Then pricing is set based on real comps, current competition, and your timeline, not just an online estimate.
Prep and presentation
You handle repairs, decluttering, and staging so buyers focus on the space, not the flaws. Smart, light touch changes often move the needle more than a big renovation.
Launch and marketing
Your home goes live across major sites and is pushed to serious buyers through targeted email, social, and digital advertising, not just a single listing link.
Offers and negotiation
You review offers based on terms and strength, not only price. Negotiations balance number, contingencies, timing, and the realities of co op or condo approvals.
Board, bank, and closing
Behind the scenes, attorneys, managing agents, lenders, inspectors, and appraisers all have jobs to do before you can hand over keys and get paid. The goal is to keep that entire ecosystem moving.
The Zolan Rossiter Team Experience
Preparation that actually pays you back
In a competitive market like New York, buyers focus on light, space, and condition. You typically don't need a full renovation, just a home that feels move-in ready.
How the team approaches it
We walk your space, provide a ranked list of projects by impact, and tap Compass's Concierge program when it makes sense. With Compass Concierge, approved updates like paint, staging, and cosmetic work get funded with no upfront cost and are repaid at closing. Concierge-backed homes historically sell above asking and move faster than typical listings.
Pricing that creates demand, not dust
Overpricing means few showings and painful cuts. Underpricing leaves money on the table. The sweet spot is a number buyers see as credible yet competitive, especially in co-op and condo-heavy neighborhoods.
How the team approaches it
We use building data, neighborhood trends, and past transactions to position your home at a number that attracts attention in the first weeks. You get a clear plan for responding if the market sends a different message than expected.
Marketing and negotiation that work together
A beautiful listing without serious outreach is wasted. So is strong marketing paired with weak negotiation. You need both! Direct, experienced negotiation focused on price and terms to improve your net result and risk profile, not just the headline number.
How the team approaches it
Professional photography, floor plans, and copy that highlight your home's story. Intelligent digital advertising through Compass targets likely buyers on Instagram and Facebook with real-time optimization. Email and database campaigns reach active buyers and local brokers, plus consistent social media exposure via a dedicated manager.
Commonly Asked Questions
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Your home’s value starts with a comps-driven pricing analysis, combined with current market trends and a realistic assessment of your home’s qualities and condition. We will walk you through comparable sales and help you determine a price that matches your goals and the market’s reality.
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Pricing is strategy, not wishful thinking. The goal is to price accurately based on comps and market knowledge so you do not leave money on the table, then adjust quickly if early market feedback says you missed the mark. Overpricing is the fastest way to turn your listing into a museum exhibit.
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The process typically starts with a planning conversation about your goals, the current market, and pricing based on comparable sales. From there you prep the home, launch the listing, market it aggressively, then manage offers, negotiations, and closing logistics.
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Focus on making the home visually ready for buyers, often with a fresh coat of paint, furniture edits, and staging. A strong prep plan commonly includes a photoshoot, staging, an illustrated floor plan, and a polished listing description.
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A typical digital launch includes showcasing your listing on Compass.com and distributing it across 100+ partner sites during the selling process. The point is maximum exposure where buyers are actually searching.
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Compass Concierge is positioned as a way to improve your home with no upfront costs and no interest, with payment typically due at closing, subject to program terms and exclusions. It can cover items like painting, staging, and other upgrades designed to help the home present better and sell for more.
Thinking about selling in the next year?
This abridged guide walks you through how to prep, price, and market your home in today’s market, plus what our team does behind the scenes so you do not have to manage every detail yourself.